A joint project by Caucasus International University (CIU), Georgian Enotourism Association (GETA) and Georgian Gastronomy Association (GAG) is pleased to announce admission to the certificate course – “Wine Tourism”.
The course will be led by experienced Georgian and Spanish trainers. Interested individuals will receive/deepen theoretical and practical knowledge in the field of wine tourism within the framework of the course.
Course Content
I Meeting – What is Wine Tourism and Its Component Parts
Introduction - Development of wine tourism in Georgia;
Main parties involved in wine tourism (Georgia), its role on the Georgian tourist map and unique features;
What should be the main messages in wine tourism;
What the wine tour consists of - basic and additional products, sustainable development of the regions.
Trainer: Vika Sharia, a Tourism Field Expert, Trainer, Lecturer. Director/Cofounder of BeMICE.
Meeting time/date: 24 June, 19:00-22:00 (3 hours)
Meeting venue: Caucasus International University (73 Chargali St.)
II Meeting – History of Wine Tourism in the International Context
History of wine tourism; How and why it has become an integral part of basic tourism services;
Sharing international experience on the example of Spanish wine tourism;
Considering the example of Spain - What are the key components of a successful wine tourism? Country, wine diversity and quality, people or other?
Trainer: BEGOÑA FERNÁNDEZ BENÍTEZ, Professor at the Wine Tourism School of Catalonia; Tourism Professor at CETT, University of Tourism (University of Barcelona), Wine Tourism Expert.
The meeting will be held in English and Georgian. Consistent translation will be provided.
Meeting time/date: 27 June, 19:00-21:00 (2 hours)
Meeting format: Online (Zoom)
III Meeting – Creating and Marketing Wine Tourism Products
Creating wine tourism product;
Commercialization of wine tourism product in the local and international market;
Finding the target audience and dividing it into segments.
Trainer: BEGOÑA FERNÁNDEZ BENÍTEZ, Professor at the Wine Tourism School of Catalonia; Tourism Professor at CETT, University of Tourism (University of Barcelona), Wine Tourism Expert.
The meeting will be held in English and Georgian. Consistent translation will be provided.
Meeting time/date: 29 June, 19:00-21:00 (2 hours)
Meeting format: Online (Zoom)
IV Meeting – Wine Tourism Marketing, Visitor Segmentation and Creating a Service Culture.
How the consumer plans the wine tour, in particular, the travel agency. Collaboration between agency and cellar owner;
What the cellar owner should know about a guest’s consumer behavior - in terms of countries, guest receptors, habits, awareness, interest, purpose of the visit;
9 basic principles of ideal service: service staff, individual approach, communication skills, speed, flexibility, error correction, etc.
Trainer: Vika Sharia, a Tourism Field Expert, Trainer, Lecturer. Director/Cofounder of BeMICE.
Meeting time/date: 1 July, 19:00-22:00 (3 hours)
Meeting venue: Caucasus International University (73 Chargali St.)
V Meeting – Art of Wine Tasting
Wine aromas and limits for its perception;
Wine defect;
Wine diseases;
Practical exercises for sensory improvement.
Trainer: Saba Qitiashvili, Ethno Okami Ltd - Chief Winemaker; National Wine Agency - Member of the Tasting Commission; Wine Company Shumi - Brand Ambassador; Spring Fields Ltd. - Founder/Chief Winemaker
Meeting time/date: 4 July, 19:00-22:00 (3 hours)
Meeting venue: Tasting room, Caucasus International University, Building 2 (2 Ureki St.)
VI Meeting – Wine Tasting and Serving (practice)
Proper storage and serving of wine
Wine service standards and etiquette, required inventory
Planning and conducting various types of tasting;
Serving special wines - Practical exercise;
Bottle opening / pouring / decanting - Practical exercise.
Trainer: Saba Qitiashvili, Ethno Okami Ltd - Chief Winemaker; National Wine Agency - Member of the Tasting Commission; Wine Company Shumi - Brand Ambassador; Spring Fields Ltd. - Founder/Chief Winemaker
Meeting time/date: 6 July, 19:00-22:00 (3 hours)
Meeting venue: Tasting room, Caucasus International University, Building 2 (2 Ureki St.)
VII Meeting – Georgian Gastronomic Culture and Wine
Gastronomic tourism;
Georgian supra as a ritual & the role of wine;
Georgian wine cellar culture;
Masterclass: Combining Georgian cheese with Georgian wine.
Trainer: Delila Tsatava, President of the Georgian Gastronomy Association; Researcher of Gastronomic Culture
Meeting time/date: 8 July, 19:00-22:00 (3 hours)
Meeting venue: Wine Cellar “Kolkhi” (2 Ureki St.)
VIII Meeting – Wine Tour in “Iago Winery”
Iago Winery concept, positioning;
Key aspects of managing a wine tourism business;
Visiting the winery and wine tasting.
Speakers: Iago Bitarishvili - Winemaker, Georgian Bio Wine Producer, Founder of “Iago Wines” (village Chardakhi).
Marina Kurtanidze - Winemaker, Georgian Bio Wine Producer.
Meeting time/date: 9 July, 12:00-15:00 (3 hours)
Meeting venue: Iago Winery (Village Chardakhi, Mtskheta)
Transportation within the framework of the training is provided.
Training Details:
Dates: 24, 27, 29 June
1, 4, 6, 8, 9 July
Three days a week, 2/3 hours per day
Total Hours: 22 hours
Tuition Fees – 550 GEL
Internship in Spanish Wineries
4 successful graduates will gain the opportunity to undergo a two-week professional internship for free in Spain.
Certificate:
A bilingual certificate issued by Caucasus International University (CIU), Georgian Wine Tourism Association (GETA) and the Global Wine Tourism Organization (GWTO) upon the successful completion of the course.
For registration, please visit the following link: https://forms.gle/MDPXzRnpx442Vv3M7
For further information, please contact us: ulll@ciu.edu.ge.
The training center reserves the right to change or cancel the start date of the course, if there are objective reasons, about which the trainees registered in the course will be additionally notified.
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