The research results, conducted by “Media Club 115” established on the basis of Caucasus International University Multimedia Centre, are grounded by the data obtained as the result of the registration of Tbilisi adult population.
In order to define the rating and reliability of the research objects (TV, radio and newspaper) in total 4500 and in concrete cases 1500 respondents have been surveyed. Cluster sampling has been used during the data collection at the first stage of the research. At the next stage, each respondent has been singled out by systematic random selection and they were surveyed with the help of a special questionnaire.
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