Another public meeting was held on the Business Incubator platform for students interested in business issues on December 22. This time, Erekle Eristavi, PhD student in Business Administration, co-founder of startup MIVINO, CMO & CO-FOUNDER | LOOPER - CREATIVEADVERTISING AGENCY visited Business Incubator with the topic – “The Significance of Digital Marketing for Startups”.
The meeting was opened with a welcome speech by Ia Nadirashvili, the head of the Business Incubator. The importance of social media and digital marketing in the modern digital reality was noted. Emphasis was placed on digital marketing as an essential tool for startups, possible results and cost-effectiveness.
The invited startups focused on topics such as: social networks, video and photo content sharing networks, social blog networks, forum-type discussion networks, rating networks, and messaging-based platforms.
Students were introduced to the PESO model of digital media and the importance of creating good content. At the meeting, the stages of campaign planning, the brief, the correct formulation of the problem, the determination of the goal and the correct targeting methods were discussed, and finally the speaker answered the questions of the audience.
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