A public lecture was held at Caucasus International University on the topic: “Revealing the Subconscious: How Marketing Campaigns Influence Consumer Decision-Making” on December 19.
Tamaz Gochelishvili, a marketing specialist spoke about the significance of marketing campaigns and consumer behavior at the meeting.
The speaker explained in detail the tricks and psychological behaviors that affect the human subconscious and ultimately determine the consumers’ behavior.
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