On May 31, the Faculty of Business and Technology hosted Satyendra Singh, Professor of Marketing and International Business at the University of Winnipeg (Canada), Executive Director of the Academy of Business and Emerging Markets and Editor-in-Chief of the Journal of the Academy of Business and Emerging Markets. Professor Satyendra is the author of books and textbooks and a recipient of grants from the Social Sciences and Humanities Research Council of Canada (SSHRC).
Within the framework of the meeting, a public lecture was held for the university academic/administrative staff and students on the topic – “AI Effectiveness and Issues in Marketing”. The speaker talked about the positive and negative sides of using artificial intelligence in marketing, and also discussed examples of using artificial intelligence in marketing.
The public lecture was held in an interactive mode, where the speaker also answered the audience’s questions.
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