Mariam Gabatashvili, FRIXX Commercial Manager Met CIU Students

Ms. Mariam Gabatashvili, FRIXX Commercial Manager met CIU students by the initiative of Caucasus International University Career Development Service and the Faculty of Business. A public lecture on the topic – From Idea to Brand was held at the Library Conference Hall and it was conducted by Ms. Mariam Gabatashvili, FRIXX Commercial Manager.

The presenter introduced Georgian “Snacks” brand to the attending audience and noted that FRIXX was launched on Georgian market in March, 2015. Ms. Mariam Gabatashvili discussed four stages of brand development:

• From an idea to a product;
• From researches to brand platform;
• From brand platform to trade mark;
• From trade mark to consumer (IMC).

The speaker also focused on existing marketing channels of the company and future plans.