Within the frameworks of the 2nd Annual International Week, at the University of Business and Administration (Gdynia, Poland) lecture-seminars and discussions were conducted on the following topics: How to best promote products on global market; how to do the global networking; how to better understand intercultural customer and adapt product slogans by understanding cultural differences.
In addition, students mastered basic principles of how to create video advertisements and films by “Stop Motion” technique. During the international week, besides seminars, a number of intercultural events, excursions and activities were organized. CIU delegation participated in the preparation of a video advertisement and was actively involved in the process of filming and editing.
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