On May 19, the Faculty of Business and Technology at Caucasus International University organized a public lecture on the topic “Elements of Personalization in Online Stores,” conducted by Megi Gogua, MarTech researcher.
During the session, the speaker reviewed her career experience in international educational projects and her long-standing research in marketing technology. She placed emphasis on emerging trends in e-commerce marketing and current opportunities.
Within the framework of the lecture, Ketevan Nanobashvili, Dean of the Faculty of Business and Technology, addressed the audience and highlighted the importance of the issue.
The lecture was attended by students, academic staff, and the representatives of administration.
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